This work lives where people actually spend time.

The Philo rebrand now touches millions of viewers across product, marketing, and paid growth—powering everything from daily app experiences to large-scale acquisition campaigns. It’s a system built not just to look good, but to perform at scale: across 1.3M+ paid subscribers, 3.4M monthly active users, and ~900M monthly impressions.

I led Philo’s company-wide rebrand as the sole Brand Designer—owning the logo redesign, visual identity strategy, and the core visual toolkit that now powers the brand across product, marketing, and growth. Partnering closely with the CEO, executive leadership, and cross-functional teams, I translated audience research and business goals into a modern, scalable identity built for performance and longevity.

The system is now used across all product touchpoints and paid acquisition channels, and has been fully adopted by teams across marketing, product, growth, motion, and partnerships—enabling consistent, high-impact storytelling at scale.