I art directed Philo’s B2B brand awareness campaign to expand ad partnerships and drive visibility with in-house media executives at major ad agencies. Built for maximum impact in the NYC market, the campaign took over high-traffic urban surfaces—from Times Square, Broadway, and Penn Station to sidewalk motion kiosks, elevator screens, coffee carts, and ice cream carts—paired with a coordinated rollout across web and paid social to reinforce frequency and recall.

This was design at real-world scale: a cohesive visual system translated across static, motion, physical, and digital placements—ensuring the brand showed up with clarity and consistency whether you caught it in a two-second glance on a street corner, in an elevator, or in-feed on your phone.