Culture Book

Built a tangible expression of company culture—turning lived experience into a shared artifact that strengthens identity, belonging, and storytelling at scale.

In my first year at Philo, I partnered directly with CEO Andrew McCollum to design and produce the company’s Culture Book—a living artifact of what/who Philo is, where it’s been, and the weird, wonderful humans who make the company run.

This wasn’t a glossy brand piece. It was a time capsule.
We dug through years of Slack threads, inside jokes, milestones, rituals, and stories from early Philons to capture the soul of the company—its scrappy beginnings, its evolving traditions, and the personalities behind the product. As a newer Philon, I had to learn the culture fast—and then translate it visually in a way that felt true to the people who built it.

Visually, the book works like a collection of curated mismatches: each spread has its own voice, pattern, and graphic treatment, while still snapping into a cohesive system. The result is a modular, mixed-pattern visual language that mirrors Philo’s diverse, human culture. The cover stays intentionally understated—a quiet nod to Philo’s humble posture in a loud streaming landscape.