I art directed and designed a multi-channel brand campaign spotlighting one of Philo’s strongest value props: its deeply human, high-quality customer support. The campaign centered on real, approved audio recordings between customers and support agents—capturing moments of empathy, patience, and care—and translated them into a playful, emotionally resonant visual narrative.

I created all illustration and collage assets, extending the visual identity system I built for Philo, and developed a retro, film-roll-inspired aesthetic grounded in warmth and texture while maintaining a modern, digital-native feel. In close collaboration with motion design, I led the visual direction across animated spots and modular creative built for scale.

The campaign launched across in-product surfaces, organic and paid social, CTV, and YouTube. The work helped position customer support not as a backend function, but as a core expression of Philo’s brand and culture.