BLAZE
PRINT DESIGN.
ENVIRONMENTAL DESIGN.
EXHIBITION DESIGN.
For my graduate candidacy review, I designed the environmental graphics, experience and deliverables for an exhibition called "BLAZE" showing at the San Francisco Museum of Modern Art. The exhibition displays the professional photography of Noah Berger, a wildfire photographer based in the Bay Area, California. The photographs convey the radical damage of the drought, the growing frequency of wildfires in California and the devastating aftermath.
After receiving permission to use his photographs, I interviewed Noah Berger about his experiences following wildfire firefighters and capturing these surreal disasters. The exhibition, located at the source of these wildfires, conveys the fatal impact of rising temperatures, droughts and the wildfires. It concludes with photographs of the burnt homes and a message offering sources that inform on improving water usage.
Photo Courtesy of Noah Berger / Associated Press.
Photo Courtesy of Noah Berger / San Francisco Chronicle.


This is Noah. He's a California wildfire photographer based in Berkeley. His photographs of the California drought and wildfires have been published in renown journals and publications. I contacted Noah to ask if I could feature his photographs in my project and interview him. Thankfully, he kindly agreed and the story began.
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This multichannel project entailed the following:
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the exhibition visual experience.
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environmental signage.
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digital and print advertisement.
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printed exhibition catalogue.

A visual identity for Noah's photography made out of charcoal. The material of charcoal reflects the burnt wood from wildfires. It also illustrates the dust-bowl landscape parched from moisture. Noah places himself in the middle of these precarious natural disasters to capture them for people to see his unique perspective. This effect reappears throughout the design system.
The type treatment of Blaze is visual narrative of the progression of droughts, to wildfires, to devastating loss in California.




A dark room in which people can sit and watch the devastating impact of the drought and the inevitable wildfires that occur from it. This immersive and somewhat unsettling experience combines quotes from firefighters, wildfire survivors and farmers who have suffered from the drought with Berger's photography.


