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NUTELLA
TYPOGRAPHY.
VISUAL DESIGN.
The delicious (and messy) Nutella experience.
A visualization of the Nutella user experience. Getting through the gold foil is where the magic really happens.
I started this process with photographs of the product and studied how the user interacts with the packaging. Then, I did some tested the product (of course) to determine how I'd visualize that experience.
The final design solution illustrates the experience one has with the Nutella packaging and product beginning with opening the sealed, clean jar to removing the gold foil, to the messy chocolate journey.
Along the way to this solution, there were numerous iterations to express the Nutella experience.
Is your mouth watering yet?
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