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SPOTIFY RECORDS

BRAND IDENTITY.

VISUAL DESIGN.

What if Spotify was a record store? 

This project takes the Spotify brand and transforms it into a totally new brand identity and experience. A physical music-listening experience. Inspiring this new concept from Amoeba, Record Exchange and other record stores, the Spotify record store delivers an authentic experience. 

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A new logo, color palette, typeface and image treatment inspired by the vinyl record and the grundgy, neon-lit music store experience. 

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