Spotify is an iconic, leading music streaming platform. Their platform and user experience primarily resides in the digital space. This project expands on their user experience in the physical space. 

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After closely examining their brand identity guidelines, I designed a Spotify calendar that would act as an extension of the Discover Weekly feature Spotify delivers to its users. Discover Weekly is a playlist created on a weekly basis for Spotify users based on their streaming patterns. The calendar would offer a daily music discovery. 

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The Spotify calendar presents a QR code each day of the month. Listeners can scan the QR code and discover a song for the day. Not only is this a daily surprise to look forward to, but the song selection is not tied to any algorithm on the listener's streaming patterns. The song selection is totally random, allowing listeners to step outside their genres, and discovering something new.  ​