Gensler is an international architecture firm headquartered in San Francisco. The Gensler San Francisco, Oakland and San Jose offices decided to merge into one entity: Gensler Bay Area. Working closely with the PR and Marketing teams, I drove the design effort to visualize the vibrant, creative, family oriented personality and culture. The logo combines 3 vector illustrations of the landmark buildings of each city, uniting them with vibrant colors and flexible, flat vector shapes. Based on the outline of the city maps, I created patterns that energize tote bags, sweatshirts and t-shirts. Even kids get to match their parents and show off their Gensler Bay Area swag.